Research using TC-LIWC
Experiential vs. Material purchases
Past studies found that experiential and material purchases not only differedin the consumer strategies, but also resulted in different emotions and adaptationconsequences. Tang (2011) used word frequency analysis method to detect these differences. She compared texts from 91 bloggers’ written texts on their traveling experiences(i.e., experiential purchase) versus their texts on purchases of 3C products (i.e., material purchases). The results showed that, relative to the material consumption, writings of experiential consumption used more first-person plural pronouns, present tense marker, social terms, casual words, and physiology related terms; material consumption showed more first-person singular pronoun, causal words, vision, hearing words and work words. Her results echo past research on consumer behaviors.
唐思柔(2011)。物質消費與經驗消費的對比:字詞分析的探索與應用。行政院國家科學委員會大專生專題研究成果報告。
LSM
1. Persuasion effect:
Tao (2012) tried to divide the effect of verbal mimicry from other types of mimicry by using Language Style Matching(LSM)as an behavioral index. Her work tried to confirm the feasibility of using LSM as measurement for verbal mimicry, and examined whether LSM displayed the same social function as mimicry. Her study revealed that LSM displayed the same social function as verbal mimicry, which increased participants’ degree of liking toward their partners, and further influenced their purchase intention during the promotion activity.
Tao, Y. W. (2012), Language Chameleon:Persuasion and Language Style Matching, Unpublished master thesis, National Taiwan University.
2. Gratitude vs. Daily Hassles
LSM is not necessarily an index of positive relationship state. Chang (2012) argued that the effect is moderated by the contexts of conversation. In his study, husband and wife pairs were randomly assigned to the gratitude or daily hassles groups.Both husband and wife had to write emails to each other every Monday and Thursday for three weeks. However, the gratitude group expressed their gratitude toward their partners on things happening in the past days; whereas, daily hassels group wrote emails complaining about what has disturbed them. The results showed significant Group by LSM interaction effect. That is, in the case of mutual gratitude, LSM created positive effect; However, for the daily hassels group, LSM had negative emotional impact. In conclusion, LSM does not necessarily make relationship better; it depends on the contexts where it is displayed.
張硯評(2012)。感恩表達與配偶之生活適應。國立臺灣大學心理學研究所碩士論文,未出版,台北。
心理位移
Jin (2005,2010) proposed a "Psychological Displacement Writing Paradigm", based on Zen perspective of psychotherapy. There have been qualitative and quantitative research supporting its short-term and long-term effects on emotion regulations and adjustment. Although past qualitative research on written texts tried to examine the written texts to explicate possible psychological mechanisms, qualitative research has difficulties to really test specific theories and assumptions with indices of acceptable reliability and validity. Huang, et.al. (in press) adopted quantitative approach using TC-LIWC to analyze written texts generated by the Psychological Displacement Writing Paradigm. Their results generally supported Jin’s theoretical assumptions. This study provides a good exemplar of the “conversation” between qualitative and quantitative research.
黃金蘭、張仁和、程威銓及林以正(付印中)。我你他的轉變:以字詞分析探討大學生心理位移書寫文本之位格特性。中華輔導與諮商學報。
Past studies found that experiential and material purchases not only differedin the consumer strategies, but also resulted in different emotions and adaptationconsequences. Tang (2011) used word frequency analysis method to detect these differences. She compared texts from 91 bloggers’ written texts on their traveling experiences(i.e., experiential purchase) versus their texts on purchases of 3C products (i.e., material purchases). The results showed that, relative to the material consumption, writings of experiential consumption used more first-person plural pronouns, present tense marker, social terms, casual words, and physiology related terms; material consumption showed more first-person singular pronoun, causal words, vision, hearing words and work words. Her results echo past research on consumer behaviors.
唐思柔(2011)。物質消費與經驗消費的對比:字詞分析的探索與應用。行政院國家科學委員會大專生專題研究成果報告。
LSM
1. Persuasion effect:
Tao (2012) tried to divide the effect of verbal mimicry from other types of mimicry by using Language Style Matching(LSM)as an behavioral index. Her work tried to confirm the feasibility of using LSM as measurement for verbal mimicry, and examined whether LSM displayed the same social function as mimicry. Her study revealed that LSM displayed the same social function as verbal mimicry, which increased participants’ degree of liking toward their partners, and further influenced their purchase intention during the promotion activity.
Tao, Y. W. (2012), Language Chameleon:Persuasion and Language Style Matching, Unpublished master thesis, National Taiwan University.
2. Gratitude vs. Daily Hassles
LSM is not necessarily an index of positive relationship state. Chang (2012) argued that the effect is moderated by the contexts of conversation. In his study, husband and wife pairs were randomly assigned to the gratitude or daily hassles groups.Both husband and wife had to write emails to each other every Monday and Thursday for three weeks. However, the gratitude group expressed their gratitude toward their partners on things happening in the past days; whereas, daily hassels group wrote emails complaining about what has disturbed them. The results showed significant Group by LSM interaction effect. That is, in the case of mutual gratitude, LSM created positive effect; However, for the daily hassels group, LSM had negative emotional impact. In conclusion, LSM does not necessarily make relationship better; it depends on the contexts where it is displayed.
張硯評(2012)。感恩表達與配偶之生活適應。國立臺灣大學心理學研究所碩士論文,未出版,台北。
心理位移
Jin (2005,2010) proposed a "Psychological Displacement Writing Paradigm", based on Zen perspective of psychotherapy. There have been qualitative and quantitative research supporting its short-term and long-term effects on emotion regulations and adjustment. Although past qualitative research on written texts tried to examine the written texts to explicate possible psychological mechanisms, qualitative research has difficulties to really test specific theories and assumptions with indices of acceptable reliability and validity. Huang, et.al. (in press) adopted quantitative approach using TC-LIWC to analyze written texts generated by the Psychological Displacement Writing Paradigm. Their results generally supported Jin’s theoretical assumptions. This study provides a good exemplar of the “conversation” between qualitative and quantitative research.
黃金蘭、張仁和、程威銓及林以正(付印中)。我你他的轉變:以字詞分析探討大學生心理位移書寫文本之位格特性。中華輔導與諮商學報。